Category Archives for Thrust

It’s Working!

I had an insight upon waking up today. Yuge.

It’s nothing crazy like “14′ tall white reptilians run the planet”…

It was more of an ARTICULATION of something that’s been marinating in my mind…a concept I’ve been cooking up.

(Which reminds me – 12 years ago, I took control of coaching for Vin Dicarlo’s company, and I called my manual of training drills, “The Cookbook.” All the other coaches were super intrigued and wanted to know what the hell I had in there)

Ok, tangent (I do that sometimes/a lot). Back to the point…

My insight this morning came when my stomach started growling.

Now, I usually wait until AFTER my evening workout (lifting or running) to eat.

During the day, I drink ‘butter coffee’ which is basically Bustello coffee (I like the cheap strong stuff, but you can use whatever kind you lie)…

mixed with a tablespoon of grass-fed, unsalted butter (Kerrey Gold)

And I shake it all up in a mixer bottle (with the metal spiral thing inside).

That’s my fuel until about 6-7pm.

Sounds crazy but it keeps me sharp. If I eat solid food, I get sleepy afterwards.

But here’s the point:

I am trying to lose some fat off my gut. Butter coffee trains your body to burn fat instead of carbs, if that’s the only fuel you feed it for a couple weeks.

And I get HUNGRY in the morning. But then it goes away when I remind myself of something…

When I feel hungry, or I notice my stomach growling, I think…

“It’s working” – meaning my diet (or eating schedule – whatever you want to call it).

So the discomfort doesn’t mean:

“I want to feel better. Time for a sandwich!”

Instead, the hunger means: “Ah yes, my plan is working. Bwahahahaaaa!” (evil genius laugh)

Marinate on that for a sec…

If you embark on a path, and get uncomfortable, that means:


I suspect people fail to reach their goals because they mistake discomfort as a sign to quit, and relieve their pain.

But what if the discomfort actually meant that you were doing it right and that you are on the right path?

If you lift weights, played a sport at a competitive level, or learned a complex skill, you understand the concept of

“No Pain, No Gain.”

If you’re a single guy, apply this to meeting women.

***You only get nervous when approaching the hottest women – the ones you REALLY want.

***You only get nervous when you make a bolder move than you have in the past.

***You only get nervous when you step into the role of Leader, if you have not done it before.

That’s OK. Your discomfort means you’re breaking through your OLD LIMITS. Another phrase for “old limits” is “comfort zone.”

I’m sure you’ve heard that the Comfort Zone is not the place to be, if you want to change your life.

Which means, if you embark on a path, and you begin to feel discomfort, that means…

You’re on the right track, and you should keep going!

Skip the sandwich, stay focused.

I’m breaking through some boundaries right now, and I hope you are too.

And hey, if you want some help and guidance with that, hit me up:

Brian @ the domain above

Also, if you have not joined our private Facebook group, ummmm….


You’re missing out. It’s a super easy way to reach me and my alumni, and get personal feedback on your specific problems, FAST.

It’s a private group, and if you don’t want you friends and family to know you are a member, you can choose to hide it from you “friend list.”

But you don’t even need to, because the group is called:

“ACT Leaders”

So it doesn’t look like anything related to getting girls – it just looks like a positive leadership group (which it is).

And since it’s private, no one can go in there and see what we are talking about.

Go here and ask to JOIN:

Talk to you tomorrow,


Continue reading >>